The promotion of Instagram’s business affiliate has offered firms and contributors the opportunity to engage creatively together. By employing word-of-mouth marketing, consumers are more motivated to purchase.
1. Creates a page to save in your Instagram bio on your Website.
This is one of the best ways for influencers (and micro-influencers) to get their traffic to convert to sales. If your Instagram is full of beautiful lifestyle images that people are curious about, then letting them know they can shop these items is key. @sheshopped has done this on her Instagram and the page on her website has all of her shoppable Instagram photos with product information, and when you click on one, you are given some information on it, and you can click through to the store.
2. Utilise coupon codes
Coupon codes have always been an effective way to get people to buy something. Influencers like @taylavvilson have a product photograph, and in the blurb, she includes a coupon. If it is an exclusive coupon code, then it has more draw because the discount is better than a normal coupon code. Not all coupon codes require a click to be tracked by an affiliate network. This is great news for these affiliates who want to promote an exclusive code but don’t want to include an affiliate link.
3. You don’t always have to make selling products a focus point
Travel blogger @Anna Everywhere has an Instagram full of stunning photo shoots in amazing locations around the world. She is incredibly stylish, and many people send her messages asking where she buys her clothes. So to help with that — even though this is not the focal point of the picture, she will include a link to the product below the image. The image below is from Waikiki, and she mentions her bikini after everything she has to say about the location. She also doesn’t link to products in every single post that she does.
4. Shoot your images
This might sound like a given, but it looks better if you can do your photo shoot in your style — it goes back to the word of mouth marketing. If you are the one wearing the product or have styled the picture yourself, it is more genuine and more likely to lead to a sale. @victoriama9 is a great example of this — it’s clear in the images that it’s her wearing the outfits and not a photo from the brand.
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5. Use Instagram stories to highlight the brand you’re working with
Since the first accounts of Instagram emerged in October 2016 it has been immensely popular to delve into the everyday life of some of the leading Instagrammers. Users of Instagram Daily Stories rose from October 2016 to January 2019 5x by 100–500 million. Whatever you post is just 24 hours long. @shopped shared on Marks and Spencer Australia the next day to make gorgeous ice cubes in her photography. This enables customers to expect something new on their Instagram the next day. Use your plan to encourage people’s curiosity, increase commitment and produce new conversions.
6. Work on a niche and use Instagram to bolster your community
You are more likely to succeed if you focus on a specialization that is deeply committed. @shopbackau is one of such companies. This applies to individuals who wish to purchase at the highest costs and obtain all their expenses in cash. If a company offers great bargains, it would notify its clients to pick up the deal, acquire the goods, and get cashback. You have a very active Facebook page, but you may use your Instagram presence to encourage firms to work with items.
7. Create a blog post that works alongside your Instagram post
To make use of your followers and enhance the chances of a buyer, a blog post might assist to strengthen it — beauty articles, travel, and lifestyle pieces function exceptionally well. You might incorporate it in a tale about Instagram or as part of the postal promotion of the goods.t.
8. Run sponsored posts to boost your sales
Sponsored posts on Instagram can be a great tool to increase your followers, and engagements on specific posts. If you have a coupon code or working on a collaboration this can be a good way to increase sales. You can target your audience to specific demographics including location, interests, behaviors, and purchase intent which makes it easy to find the people you are looking for.
9. Run a paid search and direct it to your Instagram page or post
If you want to get more followers or more clicks on a specific post, it is possible to run paid search to your Instagram page via Google Adwords. To do this, you need to make sure that you keep your conversion rate and budget in mind, and that you do your keyword research properly.
10. Emulate tactics influencers use in Instagram sponsored campaigns
The eMarketer 2018 State of Influencer Marketing Study confirmed that Instagram is the primary social platform for influencer marketing.
It also highlighted tactics influencers use worldwide for sponsored campaigns on Instagram.
Number one at 55.4% was Instagram Stories. Instagram Story highlights were second at 26.0% followed by Instagram Polls at 15.9% and the Instagram Swipe Up feature at 15.3%.
13% mentioned refraining from posting organic content to ensure sponsored content got more attention in their feed. And 10.3% used Instagram Live.
11. Video and Instagram TV (IG TV)
No Instagram post would be complete without discussing the growing importance of video. Enter IG TV, “a new app for watching long-form, vertical video from your favorite Instagram creator”.
There is a competitive advantage to being an early adopter of new features. If you want to be more influential and grow your following, jump on board now.
12. Where to use affiliate links on Instagram
It may not be immediately obvious how to even use Instagram for affiliate marketing because you cannot enter links when you post photos. This isn’t unusual as social networks prefer to keep their users on their site and favor posts without links with more views. Instagram wisely enables purchases without ever leaving their platforms which is the best way to generate sales.
Influencers who promote one brand at a time sequentially can change the affiliate link in their bio to match the brand they are currently promoting.
Business accounts with at least 10k followers can consider using a swipe-up link in Instagram stories, but remember what we said about platforms favoring posts that are not trying to send their users off their site. This method could reduce your visibility.
13. IMPORTANT: What NOT to do on Instagram
You hate spam, right? So does everyone else. Do not use inaccurate tags on your posts hoping that popular tags will get you more visibility. And don’t leave generic or irrelevant comments. These may make you memorable, but for all the wrong reasons.
Never buy followers or likes. Yes, many are offering to sell them, but fake followers hurt your engagement statistics. Even if they paid you to take them — you don’t want them! Earn real followers with what you share instead.
Don’t be boring. No one wants to see anything but advertising or “all about me” posts or continual product pushing. Create the most interesting posts you can so they get shared and your following grows.
Remember that everything shared online lives forever somewhere. Anyone can screen capture it and it will be saved in databases — even if you delete it later.
Don’t choose offensive usernames or post what may come back to haunt you later (and cause influencers and brands to distance themselves from you).
Social networks are for being social. Try to be consistently engaging and interactive.
So now you’ve got all the know-how you need to become a successful Instagram influencer earning money with affiliate marketing. It’s time to get started! A campaign tracker is indispensable for any affiliate marketer.
For the purpose of transparency, this article contains an affiliate link we may get little commission if you make any purchase through this post thanks
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